Lego - Story Bricks
The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”
Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes
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3things you can do
As part of my move down under I signed up to get involved and work with Oxfam Australia’s 3things youth blog. It is a great site packed with information on the movement and shows how you can change the world with just 3things that you can do.
3things to be added to my list are:
1. Recycle most of my household waste
2. Continue to buy and support ethically sourced clothing
3. Take less trips by plane and try and offset my carbon footprint
Have a wander over to the site and add your 3things ;-)
Tanjore - The web is what you make of it (by googleindia)
